mike_intellivision said:
But if it going to sell the same number of games that first day/week -- through advanced sales -- why should the store open up at midnight, have to spend money on labor (or reallocate it) and utilities just to make customers who have already agreed to buy the game happy?
Of course, if there was not a midnight opening and a 24-hour store had the game that I really wanted, I might go there instead. So I may have just answered my own question.
Mike from Morgantown |
well id say its not that bad a deal for the gamestore thats doing the midnight launch... the only one that has occasional midnightlaunches around here is gamestop so take them for example
like you said alot of people aready pre ordered it... many of them preordered with the idea that in doing so they will be getting the game earlier and if you pre order at gamestop you can expect them to do such a thing with every major game
and because that that people pre ordered in the first place.. because they expect a midnight launch
another point is free advertising for the game.. and more importantely your store... its not unusual for midnight launches here in germany to get a lot of media attention .. so this way people will hear about your store and the game ..and everything that has a midnight launch is instantly considered to be something big
so you cant see it like .. a service sorely for those who already pre ordered and decided to buy it .. but more of a way to bring attention to you and the game you selll to the public
and furthermore if you get to sell the game before the other retailers you gain an edge in the competion... since the price being nearly the same everywhere you have to ensure that the customer buys from you
