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Regardless, it's not particularly illuminating. Perhaps they only compared 360 games with online to 360 games without online. Your averages are skewed because virtually all of the big budget 360 games have online functionality, while you've got a bunch of throw-aways and movie games without online functionality. Gears of War and Madden were going to outsell Harry Potter whether they had online or not.

You really need to control for budget when running this sort of thing.