Why should share holder be pissed..... they have a company which increased its net income by 2,5% if I recall... where sony is loosing 1,1%.... they are sinking 5 billions and so what??? it's just a third of their net income.... and it's a long term investment.... and no they won't shift their user base to PC again... they stated clearly (and before sony) that they have a long term objective of taking over your living room.... no what you might see though is the XB becoming a PC in your living room.... but 5bilion investment you don't cry after 3 years.... it's a gigantic company such investment are on a long term basis.... and the share holders know that.... you buy MS stock and you keep them 20 years not 2 weeks (i'm simplifying for the picture)
now for the japanese market it's a problem of marketing strategy and advertising... with the right idea the right strat, the right media.... trust me you could sell freezers to Inuits living in igloos..... after all Perrier pull it of to sell water in bottles to people.... aquafina (pepsi) is selling you purified tap water... (basically what you can do with a 20 bucks filter on your tap)
