Blu Ray adoption, especially on PCs, will have a lot more to do with Sony Marketing than it will with consumers wanting it. At least, that's the near future.
Look at BD languishing with less than 10% after these years. Now the first 10 or even 20% of the market is technically strong, and they know the advantages of BD over DVD. They're also the most wealthy segment of the market.
Getting more of the market after that will be harder and harder. How will Sony get it? Here's how:
Once almost all computers are bundled with BD drives and once they're marketed as "this has high definition BD drive" in it. People want cheap computers, but they also want stuff that says, "high definition" even if they don't really understand it because they don't want their stuff to be obsolete. Once every netbook has a BD drive, Sony will get wide adoption on the PC.
As far as wide adoption in the living room goes: Sony simply needs to drop the price of BD to be competitive with DVD. Until BD competes with DVD on price -- I'm talking about buying discs for $9 a few months after release -- then DVD will continue to crush BD in market share.
Even when measured by revenue.
