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Also, for those of you talking about stats, here are some for you from Neilson:

Note: this is in percent of revenue, not units sold:

02/15/09 6.57 %
02/08/09 7.18 %
02/01/09 8.17 %

So DVD still has the vast, vast majority of the market. Probably less than 1 out of ever 20 discs sold is a BD disc, if you consider that the above is for revenues and BDs often cost $25-$35 instead of $6-$19 for DVDs.

Don't get me wrong -- the BD fanboys are totally excited about these numbers. They're not good, and they're likely less than download revenues. But don't stop them from being excited about it.