makingmusic476 on 20 February 2009
| RPG said: This is good to see, we looking at a first week 600k WW week maybe? If the adverts are shown constantly I would think it was possible. |
It ultimately depends on the marketing.
This is waht they're doing in Spain (from neogaf):
Sony Spain's HUGE marketing campaign for KILLZONE 2:
- Tv spots starting on frebuary 21.
- Spot also on cinemas.
- February 25. One day prior to the launh of the game, a big tv spot (1 min long) will be aired in some of the most important channels (Antena 3, cuatro, sexta, fox, paramount, AXN).
- Huge amount of advertising on newspapers and magazines. Marca and As are two big sport magazines in Spain, both will be decored with Killzone 2 motifs on february 26.
- Orange and vodafone will send sms about the game and its launch.
- Tv spots starting on frebuary 21.
- Spot also on cinemas.
- February 25. One day prior to the launh of the game, a big tv spot (1 min long) will be aired in some of the most important channels (Antena 3, cuatro, sexta, fox, paramount, AXN).
- Huge amount of advertising on newspapers and magazines. Marca and As are two big sport magazines in Spain, both will be decored with Killzone 2 motifs on february 26.
- Orange and vodafone will send sms about the game and its launch.
They're not going all out like that in NA, likely because advertising in general is more costly here.
I expect this to be the another anomoly among shooters - one that will sell more in Europe than in North America, much like the first Killzone.
