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I agree with you two completely. Look at netflix and how it help bolster both Netflix membership and Live Gold. Microsoft need to work better with their own stuff to have Zune membership intergrate as part of gold would give people more incentive. Why don't they also intergrate Zune across Live and make it one service whre you can download music to Xbox and then share it with Zune and vice versa. They would get benefit of selling (5 more) Zune units. When Lips was launch that should have better intergration with Zune and Zune marketplace.