Console user age distribution according to Nielsen and usage percentage

[radha]

I hightlighted some interesting points in the article and quoted the relevent parts in case you dont want to read the whole thing.

 

WII:

" Nintendo's console does a good job attracting boys age 6-11 and women age 25-34"

"Furthermore, usage of the Wii by women over 35 is much higher than with the Xbox 360 and PS3"

"the more traditional 18-24 age group (often looked at as the hardcore gamer demographic) has engaged in much less Wii usage – for both genders in this age range."

PS3

 

"Nielsen found the PS3 to skew the oldest of the three platforms, possibly because of consumer brand loyalty and since Sony dominated the market with the PS One in 1994 and PS2 in 2000"

" For both males and females, the highest usage came from the 18-24 age group"

XBOX360

 

"Microsoft's Xbox 360, meanwhile, seemed to find the middle ground between Wii and PS3"

"Among males, the largest percentage of usage was found in the 12-17 age group, older than Wii, but younger than PS3. For females, the 25-34 age group had the highest percentage of usage."

 

Overall Usage

 

"Overall, however, while the Wii was the least used console on average, the Xbox 360 saw males using the Xbox 360 on nearly twice as many days per month as females (10.2 vs. 5.4 in December). On the PS3 and Wii, usage breakdown by gender was much more balanced."

Source

 

Discuss

Do you think this is accurate in you case?