@ FishyJoe
There won't be any superior technology to BD anytime soon. It's not that easy you know. You can't just say lets make a 1 TB optical disc and start to develop. More important Hollywood decided what is the future data carrier. You can hate Sony but it will change nothing. BD is an obvious winner. Even with HDDVD/BD players on the market still most movies will be on BD exclusively. In two years everyone will own HDTV and BD player.