Starbucks Vs. Lord Mandelson. Mandelson wins.

[Words Of Wisdom]

SamuelRSmith said:

Strategyking92 said:
And to think, just last year there was a starbucks on every corner.. Oh wait, there still is in some places.

 

 That's what I think Mandelson meant by "overexposure". They expanded for too rapidly during the boom, and it's killing them now.

That's more or less obvious.  Quite a few business case studies have compared Starbucks to Krispy Kreme over the years in that respect.