CAL4M1TY on 19 February 2009
I think letting the reviews out so early was a big mistake, Marcus from Gametrailers (irish guy on invisible walls) said it best when: (paraphrase)
"what's the point of hyping a game when you let the reviews out 3 weeks before hand, just for the game to disappear off the gamerankings most popular list before it launches".
I think the viral marketing will help, but with Lost and Damned storming in this last week and a bit, and with all the hype geared towards god of war and uncharted 2, I'd say that Sony's hype started prematurely.
How will it effect sales? well I'm still picking up a copy, but I'm not as excited as I was a week ago.
