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I think the fact that the PS3 is a blu ray player is slightly underestimated as a factor here...every single PS3 can play blu rays, and the projection for the PS3s lifetime sales is what, 30-40 million, on the generous side? That means 30 million blue ray players in homes and a blu ray player on the market that retails for 200 dollars or less that also plays PS3 games by generations end...I don't care how well the HD DVD attachment for the 360 sells, it's never going to get 100 percent attachment rates. HD might not be on a lot of people's minds right now, but everybody who buys a PS3 can switch over whenever they get an HDTV and pop in high definition disk.