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At the moment there are currently millions of people who own Iphones and most of which have purchased at least one game application. Developer's are making good profits and relatively well known franchises are making their way to the platform. BUT I do not think that this increase in popularity of the Iphone will take away marketshare or sales from the ds or psp. This is because whilst the Iphone does have games. It is primarily a phone and multimedia device. Most people interested in buying game will allready own or buy a ds or psp if they guy an iphone. I also believe that the iphone could help spark gaming interest in non gamers who go. Oh hey this monkey ball game is actually pretty awesome. Because whilst people buy games for the Iphone they probably wont be spending hours upon hours on them like they would other handheld games. So I think that this may acctually increase sales of nintendo and sony's platforms and that the Iphone just wont ever be a real competitor with these hand-held GAMING systems.

So there you have it. Just a note to say this is almost all purely opinion based and I am very interested in seeing what other people think about this theory