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A system seller is essentially a popular franchise from past platforms that is making it's first appearance on current platforms, and might bring a few people that haven't yet upgraded along with it. Very rarely is a new IP from the current gen enough to get people to move on up, but it does happen occasionally (Wii Sports, and, to a lesser extent, Gears of War).

The only two conceivable "system sellers" that Sony has left are Gran Turismo 5 and God of War III, the latter being quite trivial compared to the former. God of War III won't move that many systems, surely, but it will probably move a few.  As such, it is a quite small system seller.  Very small, in fact.

Final Fantasy XIII is also a system seller, particularly in Japan where the franchise is most popular and still exclusive.