Most companies don't reinvent their IP into other genre because most of their characters are flat. Master Chief maybe awesome, Drake sure he's sorta cool. Seriously though do you see either of these characters jumping into a game of Tennis? how how about car racing? Master Chief doesn't quit have the same type of design that say Captain Flacon has(bounty hunter and racer).
Sony has Sackboy, which I think could lend himself to a varity of games and cameos. Maybe Drake stumbles upon a cache of Sackboy dolls while strolling through town.
Crash and Rayman are other variety characters, but they clearly are not system exclusive.
Squilliam: On Vgcharts its a commonly accepted practice to twist the bounds of plausibility in order to support your argument or agenda so I think its pretty cool that this gives me the precedent to say whatever I damn well please.







