Where's the advertising? When Gears of War 1 rolled around I saw that Mad World ad on every channel I watched. When Halo 3 was this close to release, I was drinking Master Chief Dew. Hell, even Lost Odyssey reminded me of how much I liked that White Rabbit song.
I can't remember any ads from Sony that really built the hype up or being particularly memorable. KZ2 can be a system seller, but it won't be anything more than a good selling shooter without ads.







