Mr Khan on 14 February 2009
Certainly Sony and Microsft's endeavors this gen are the textbook example of a "Red Ocean" situation. If somebody re-wrote the Blue Ocean Articles to include this as the definition of "Red Ocean," they would be hard-pressed to find a better one
As such, it is very important to both of them which one comes in second. Neither are in the position to break out to a more accessible market right now, so it is a matter of survival to win in the smaller market they've closed themselves into (not pure survival, as in one will win and one will die, but you get the point)
Monster Hunter: pissing me off since 2010.
