There is also the off-chance Sony sees this as a game that is meant for current owners, and not something that is supposed to win over people who haven't bought a PS3 yet. If they do this, then don't expect much advertising on TV at all. The game won't be positioned as a system seller, just one to have an entry in a niche Sony wants to make sure they have covered. One can hope it is more than that, but time will tell. They didn't, for example, run an add for Killzone 2 during the Superbowl.







