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Bah in continental europe (Mouahaahah), they're doing it pretty well for what I've seen:

- Killzone 2 posters (St valentine's day) in germany

- I belgium, we have a popular show (belgian quizz) and there is an ad after the show for the PS3+Buzz.

- In france, a few months ago, after Star academy (french x-factor) there was an ad for the PS3+Singstar.

No really, I think they're doing fine!