| Kantor said: Sony aren't made of money. They're not going to advertise a game eleven days from its release. Expect the Killzone 2 ads to begin in around four days. Sony doesn't advertise SFIV, Capcom does. |
The only way Sony has any chance of recouping all of their investment in KZ2 is with a good add campaign. They have had an extremely long develpment cycle that has cost them 10's of millions of Dollars. If they don't cough up the extra dough for marketing there is absolutely no chance this game will make its money back. If they sit back and anyone other than the hardcore market doesn't know you have a killer game it does them no good. They should have already marketted this puppy out the ass and had deals done with fast food and any other kind of outlet possible. Sure it would cost them a lot more money upfront but I don't think Sony could afford not to do this. Another sub par performance on its first party game will not look good and possibly cause them to make cutbacks in the first party arena. Which is not a good thing if your a gamer.
"If you've got them by the balls their hearts and minds will follow."
Quote by- The Imortal John Wayne, the original BADASS!
