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come on it's a no brainer.... and you all know... stop trying to convince yourself the jump between \BR and DVD can be compared to the one between VHS and DVD.... it's worlds appart.... and I don't see the gain you have with BR that justify the price none what so ever... there are already other means out there cheaper and better on every single point we can consider on BR... whcich was not really the case between VHS and DVD...

your parents grand parents may be a target... even though parents are already most of them computer and internet knowledgeable.....

I don't know a single person around me under the age of 35 that is not using more live streaming DVR VOD or DL than purchasing DVDs or blu ray.... hell i have a netflix account the last time I actualy used the phisycal disc renting was 10 month ago I still have the 3 DVDs here... it even when through2 different houses.... and better yet I haven't even watched them... and U watch about 3 to 4 movies a week... I use netflix live streaming for TV shows I go directly online on the website of the network to watch them ligaly for free with less commercial and in HD on my screen.... and the rest I don't have there I use XB Live video on demande.... I haven't even illegaly downloaded somwthing in almost a year....

and the people I know that don't do that like I do legaly are all using torrents...and I know people on every single continant as an international in a university... and I see a lot of them go through (count in thousands)... without saying that I go through a lot of trend analysis through my field of study which is advertising and marketing and just my pure sens of observation I learned to have... yeah BR will pick up because that will be pushed to make money... IT WILL NOT have a long life time and will be take over sooner than later no question asked...

reasons
it's already an obsolete technology either you like it or not....
it's not reliable....
it's not cost efficient...

and that for the distributor as well as the customer... the interest for both side is really short...
harder to protect against piracy than live streaming...
cost of production and ecological factor is answered by itself... highly negative...
they can cut middle men... so cut price for the customer....

people buying BR are simply buying in a hipe pushed by advertising... and are just some other victimes of high cost marketing BS from Sony again (don't worry all corporation do the same it's just Sony is one of the master for that... anybody remembers minidisc ????) so yeah it will pick... but just the time the investment is covered and the format is somehow supported.. which won't last every indicators shows it won't... i.e. hulu commercial during the superbowl... they even advertise for movie being avaiable on consol networks now when they release HD movies... so you want to buy a BR player go for it.... come back to me in 5 years we'll see who was right.....