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Sheep get fleeced. Might be appropriate they might pay little, but some argue they get less then they deserve. So they are getting overcharged or fleeced. A docile creature by nature easily controlled. A important note a sheep survives a fleecing. A Nintendo user base can survive on little.

Cows get taken to slaughter. That is their destiny in life. Some argue ponying up six hundred dollars for a console is financial suicide. The upside is that the cows never see it coming. Sony is very good at leading their customers down the last mile. A pretty disturbing image that in the end might fit. Important note you can buy a cow for less then a PS3.

Lemmings are basically rats that kill themselves as a form of population control. That is a instinct within the species. The same seems to hold true for 360 players they buy the machine knowing full well a third of the machines bought die after a year. The upside there always seem to be more lemmings the next year. They live to breed. Actually kind of scary when you think about it the user base continues to grow in spite of the horrors.

Hermits rarely bathe, are independent of society, and rarely engage in physical human contact. That sounds like a perfect description of a PC gamer. Obviously a negative stereotype, but one that is often true.