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Fumanchu said:
I don't think MS will ever release a Blu-ray 'add-on'. They'll be too weary of a cost analysis against the PS3 and a public perception that further illustrates that Sony gives you more for less.

However, I can foresee them entertaining the idea of incorporating an internal player (in a new sku) should their lead over the PS3 to suddenly fall into jeopardy. A logical analysis of increased PS3 sales at a greater price comparatively would lead to the conclusion that the included BD factors as the extra buying appeal.

With the lead being what it is though (all time high) this will be the furthest thing from their minds.

 

And how will all the old games play on that new 360 sku?