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The big question about the efficacy of DRM schemes should be- does it increase sales?- rather than does it make marginally more difficult for pirates? If it doesn't increase your sales, then there's absolutely zero point in having it as you're just alienating parts of your customer base.

Of course the big idea is to kill the second hand market and the PC's being used as a trial ground for it. I'd love them to try something similar on the consoles- the first time Johnny Sixpack Jr finds he can't trade in his copy of Madden/ FIFA/ Halo/ whatever, the shit will really hit the fan.