This is not an effort to make money off of the stores. This is a marketing effort. Do you think that the Sony, Apple, Nike store on Michigan Avenue (Perhaps the most expensive place in Chicago to have a store) are there to make money. No they exist for marketing purposes.
These stores will certainly be rather rare and the purpose will be to showcase MS products configured to show all capabilities. They will certainly showcase NetFlix integration with Xbox. They will certainly showcase the Xbox as a MediaCenter extender. They will certainly showcase Surface. They will showcase Zune integration with Xbox, etc. etc. etc.
The whole point is for people to say wow MS has some cool stuff. Thats what the apple store is all about.
Its libraries that sell systems not a single game.
