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Jereel Hunter said:
Lets not forget to take into account one BIG aspect of Microsoft's decision - for a lot of people, knowing MS had the DLC coming made them buy the 360 version over the PS3 version. 6.8 million copies of GTA IV sold on the 360, right? How many of those buyers had the scales tipped to the 360 side knowing it was coming? Tons of people (expecting it to be better) bought the 360 version considering it the 'definitive' version with the new content coming. What if the new DLC caused 750k, or a million(or more) people to buy this version instead of the PS3? That all goes toward making the investment a worthwhile one.

 

Didn't the $50m also factor into the same day-and-date release for the 360? Given the history of GTA on the Playstation, it should not be a huge surprise to see that the PS3 version outsold the 360 version. However it is almost certain the difference in the margin would have been far greater had the 360 had to wait a year or more, and I can only assume that by splitting the game at launch, it surpressed any console sales boost the PS3 would have gotten were it exclusive.