Once Sony becomes more profitable, they will begin buying even MORE first party studios. Next gen, they will probably go the super powered route yet again, but they will not go the $599 USD insane new tech route. They will probably use a Cell cluster, a similar but much improved GPU to the RSX, an 8x (at least) Blu-Ray drive, a 300+ gb HDD, at least a GB of ram and continue to expand on the capabilities the ps3 has.
Since the Cell, Blu-Ray, etc. will be old stuff by then, they should be able to mass produce these consoles at launch for much less than they did the ps3.
And they will have an army of exclusives to back them up.







