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Fei-Hung said:
profit-revenue was my mistake. However, do you think ms will have no marketing campaign for gta4? They may not Market it aswell as geow or halo, but if they spent $25million on a game, there will surely want to advertise its exhistance.

Yes, I don't know how many unused copies are sitting in stores, but what percentage of 6.8million do you believe will pay half the price of a full game on a dlc, when titles such as halo wars and ninja blade are just round the corner and games such as re5 and sf4 are available for £15-20 more? Not can you physically own them and trade them when you are done, but they are brand new IPs! Gta4 dlc is in competition with all of them.

 

 There is an asston of new 360 owns... something like 6 million more than there was at the launch of GTA4... so for what 40 bucks you can get GTA4 and a expansion pack?  If Microsoft get the 70 percent of the price they'll recoop their investment pretty fast.