disolitude said:
Lol...true. Here in Canada we did an ad campaign with the major internet provider Rogers who was advertising a message "Independent study shows Rogers has the fastest internet". 3 months in to the campaign the first person called up Rogers and asked about this "independent study"...which turned out to be completely biased and a joke. The ads are still running. |
Haha, your standards agency needs to get a wiggle on. In the UK all studies on adverts need to have information about the study printed at the bottom of the screen (like sample size, who said yes, no, etc).
For example, a shampoo firm can't just say "9/10" people would recommend this shampoo", there would need to be a sample size on the screen, and exactly how many people said yes/no. I'm not sure, but I think it has to show who run the study as well, but don't quote me on that.







