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Xen said:
Hmm, how long does GS need to arrange that midnight launch? maybe they'll get more pre-orders once Sony starts advertising...

OT, that's quite bad.

And besides, people pre-ordered somewhere else. That bonus is dumb.

I wouldn't think it would take that long, all they really need is workers there to collect money and hand out games.  Maybe if pre-orders increase on the back of strong advertising there will still be one.