Good for Sony, bad for the PS3.
Games don't really make them that much money, but the movie industry is HUGE. They would gladly sell only 20M PS3's ever if it meant that Blu-Ray was the guaranteed successor to DVD, even if the transition didn't actually take place for another 5-10 years (which it won't). They will probably have HD-DVD licked and have the optical HD media market cornered, they just need to watch out that downloadable content doesn't take off before HD movies can beat DVD.