One neat thing I saw in regards to the GTAIV DLC is that they're actually making DLC cards that you will be able to buy in-store. I think this could add some sales for people with their head in the sand about the new DLC coming out and make them take notice, or perk people's interest for those who hadn't picked the game up yet if they see it for $20 and can grab a discounted new or used game for say $40.








