would you like a 'one console' generation?

[Mr Khan]

I could go for a 3DO sorta future, one development platform, but multiple manufacturers, which would breed competition to keep hardware prices down, but would still be a fairly universal platform. UVGS: Universal Video Game System, which would license out to Sony, Panasonic, Toshiba, Samsung, etc etc.

 

3DO failed because it came at the wrong time, aside from the fact that it was the first of the 5th-gen consoles, and the vast majority of gamers were still getting their fix from 4th-gen consoles. 3DO had the right idea, but they didn't have the means, the brand-strength, or the right timing to implement it.