UK world's 2nd largest games market in January

[freedquaker]

Considering the populations of both countries, thats an incredible achivement for the UK.

The problem with the EU compared to the US is that it is not a unified market. You have to adopt different/diverse strategies to capture different markets. So the costs are higher but benefits are lower because...

a) The taxes are higher, so the profit margin is lower.

b) Due to higher income inequality across highly heterogenous countries, and historical/cultural reasons, the piracy is widespread (a lot more than America).

So America will keep driving the world sales for a long while (even though it would be smaller in volume in total compared to EU).

Japan will also continue to play an important role (more than the UK or any other country but US) for a long while as long as the biggest players in the industry are from Japan (like Nintendo and Sony) and release their products first in Japan. But it's undeniable that Japan does not have the sunshine it used to have and it is dimming further away every other day.