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So basically, if a game is:

1.) not made by Nintendo - Interesting because Nintendo has just complained that their new titles haven't always been as successful as their "brands". Not all Nintendo games.

2.) targetted at the core audience (it's really easy to point it out..) - Shaun White was a good example of a core title, it was on the "core" systems after all, had online, blah blah.

3.) does not have an existing established fanbase (or is not a sequel to a franchise) - Refer to my evidence of new franchise failures on PS360 and you will learn

4.) on the Wii



“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.