Oh god.
This game will be a failure if people start thinking it'll hit Gears 2 day one sales.
I think it'll be a great game and sell well, but if we start putting benchmarks without understanding that 360 has a bigger userbase and Gears 2 comes off of a truly amazing original (compared to the smaller ps3 base and Killzone 2's lacklustre original), this game will FAIL.