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Massive conglomerate companies like Sony have a lot of divisions. But that's not necessarily a strength. Often times with companies like that, several divisions will be in the red and others will be in the green and they support each others when the market for each division fluctuates.

Sony's gaming division has been their profit engine for several years during the PS/PS2 era but that's ending in the PS3 era. Luckily for them, during the PS/PS2 era they were getting killed in other consumer electronic areas like computers/cameras/etc but are now doing well in those areas. So those divisions are now supporting the PS3 profit hole. If they don't manage to resolve the PS3 profit issue and their other divisions start doing bad for a prolonged period of time then what would happen is a major restructuring operation.

This is very normal and done by companies all the time. They will spinoff their poor performing divisions to other companies and focus on their core divisions where they see their future. Whether they decide PS4+ will be in their core future or not is up to their management but that is what will happen.