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I was on Amazon UK a few hours ago looking for an obscure book my mother is interested in called 'a cats life'.

2 hours ago it was new on Amazon for £15.24, a saving of £4.75.

I've just logged into Amazon again and on the front page is of course 'recently viewed items' with the same obscure book new on Amazon now £19.99

Anyone know if this is normal practise for Amazon?