11ht11 on 05 February 2009
Sony still doesn’t see Nintendo as a competitor, but admits that they’ve learned from the company
“It’s difficult to talk about Nintendo, because we don’t look at their console as a competitor. We’ve learned from Nintendo how to grow the market and move from handheld device to device - they’ve done it brilliantly. And we’ve learned an enormous amount from Microsoft, too. Overall, the market has sharpened up individual competitors to do better - we should celebrate the industry and how we’ve collectively grown it beyond all recognition.” - Sony Europe President, David Reeves
