Viper1 on 05 February 2009
It's no secret that Wii Fit has a $40 million marketing budget. By far the largest ever by Nintendo. This budget is ballooned because it has market potential year round well post launch. If it were just a launch budget campaign, it would have been far smaller. 1 month versus 12 or more.
Besides, I don't think anyone claimed the marketing costs were 1/4 on Wii. Granted they usually are smaller campaigns because marketing typically scales with the development budget. Big development, big marketing. Little development, little marketing (right Capcom? Okami says hello. Market the game, dumbasses and it might sell a few copies).
The rEVOLution is not being televised
