Dryden on 05 February 2009
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As it's turned out, the PS3's advantages were anything but clear. Sony's brand remains unimpeachable (tally total PlayStation sales including the PS2 and PSP as evidence) but its consumers are either less loyal than it believed, or the loyalists far less numerous. Maybe someone should have been paying closer attention when http://uk.ps3.ign.com/articles/716/716047p1.html">early polls in Japan suggested over 90% felt the system's launch price was too high. |
A lot of fluff burying the meat of the article. Consumers are loyal to their own wallet, first and foremost. Brand loyalty doesn't mean jack if you can't afford it.
