that makes the 60million budget for Killzone2 likely. Much more development-time, bigger team working on it, etc.
And with the insane amount of money spent for advertising, killzone2 needs to sell great.
According to puffys numbers (is a 15mio USD game really profitable after 750k sales?) and the 60 million budget, Killzone 2 needs to sell 3 million just to be profitable.
So we know about the 7.2 million USD campagne (5 mio GBP) just for the UK. So I say a 25 million USD budget for the global advertising campagne isn't too far of. That means Killzone2 needs to sell 4.25 million to break even with development + advertising.
Imagine not having GamePass on your console...







