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Companies like Sony, Microsoft, Nintendo, General Motors and Ford simply don't disapear because they have lost a lot of money ...

That being said, the PSP has sold so well mainly due to the Playstation's brand being able to attract both consumers and developers towards a platform. With continued poor performance from the PS3 along side the less than amazing performance of the PSP the Playstation brand will take a very large beating. The PSP2 and PS4 will be systems which could (potentially) kill off all remaining good will if they are handled poorly which would put Sony in a position where they would have to consider whether they even wanted to continue in the videogame industry.