Square Enix boss instructs Sony marketing department

[LordTheNightKnight]

NorthStar said:

jhlennon1 said:
Wada makes valid points. Further proven by the fact that 50% of PS3 owners surveyed didn't know the system had a Blu-ray player.

When it comes to marketing Sony don't have a clue. They rely on brand name to do the work and on expensive systems brand name is not enough to achieve effective results. That said, XIII still won't go multi.

really are you serious 50% of people bought a PS3 without knowing it had Blu-ray? Where did they get it . the back of a truck? At Walmarts Blu-ray movies are sold in the same case. even the Blu-ray logo it pretty hard to miss on the box.seems a bit wierd to spend $500- 600 without knowing what you are getting.

 

 I have seen the box, all three SKU boxes (at least the front behind glass cases), and I did not see a blu-ray logo on it. It likely is not that big of a logo. Plus the awareness of the hi-def formats are not as widespread as their proponents would have us think (hence why the touting of the victory of blu-ray is more hype than reality.

 So it actually is pretty easy to buy the PS3 and not know of the blu-ray player. In a way, the HD-DVD on the 360 gives better awareness, since it has entire boxes showing it off, not just a logo (although you still need an HD screen to actually use it).