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jhlennon1 said:
Wada makes valid points. Further proven by the fact that 50% of PS3 owners surveyed didn't know the system had a Blu-ray player.

When it comes to marketing Sony don't have a clue. They rely on brand name to do the work and on expensive systems brand name is not enough to achieve effective results. That said, XIII still won't go multi.

really are you serious 50% of people bought a PS3 without knowing it had Blu-ray? Where did they get it . the back of a truck? At Walmarts Blu-ray movies are sold in the same case. even the Blu-ray logo it pretty hard to miss on the box.seems a bit wierd to spend $500- 600 without knowing what you are getting.