Viper1 on 04 February 2009
The exclusive TV ads were very limited. They had a far larger advertising campaign for the HD consoles.
Wait, did you just suggest that if (not if, when) WaW hits 1 million, it won't be a huge success for Activision?
Activision gets ~$20 per unit sold. At 1 million units, that's $20 million. Are you about to tell me that Activision spent $20 million in development and advertising costs on Wii?
The rEVOLution is not being televised
