I imagine anytime a new product comes on the market it starts 'records' everyweek. We sold 1 this week NEW RECORD, 2 this week NEW RECORD, 3 this week NEW RECORD, etc. Sales are important, but it seems weird to be calling something a record when it's market share is so low. What record did it beat? oh, just it's own record...how difficult.
I love press releases.







