This is still a farce in so far as it is still about elitism. Oh they are implying it is an open venue, but the gamers are still locked out as if they were plague victims. There are a number of events that specifically address the issues of business. This show used to be the highpoint of the year for gamers. I just do not see the problem the event organizers have with allowing the general public access.
Why lock the doors on the general public. All that does is send a negative message. Such as we are too good for you, and your beneath contempt. Hell you do not need to have the event open for the entire period just open it to the public on the final day. So they can see the games for themselves.
They are learning, but they are not there yet. They are still keeping the riffraff out, by locking the doors to heaven. Yes it may cost more to be open to the public, and yes it may be a little inconvenient. However at the end of the day gamers are the people you are serving.
They screwed up a good thing, and they paid for that. The ESA has lost a lot of backers by removing the popular venue. Bring that back and you bring more developers into the fold.