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This obviously comes on back of Sony marketing the product in a weird manner in EU at Leipsig and S-E do have a lot of money invested in the PS3 succeeding so their concern is justified. S-E are not the only ones who are worried about Sony's marketing policies as Konami (another past strong Sony supporter) have also announced their concern regarding the matter.

I am sure Sony will sort that out at TGS though. Given the timing of the article I think Waga wants them to sort it out at TGS as well.