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From blu-ray.com:

"

In the most recent issue of Home Media Magazine, new Nielsen First Alert data is now reporting that Blu-ray sales represented 17% of the home video market for the week ending January 25th, a new record for the high definition format. The previous record of 16% was reached only a few weeks ago, and makes for some very impressive results for the month of January"

 

Well, this is what has happened after the reduction in prices for the blu-ray players, as a few players have entered at the $200 mark, the funai players, the largest budget BD player available have moved down to $200 as well, bringing the number of BD movies sold up quite significantly.  We have seen Blu-ray movies selling at levels of greater than 10% of all physical meia (basically of bluray and dvd) and it looks like we will continue to see this for a long time to come.  Oh well, at least this is one good thing  going for sony.